Contemporary. Jeweler. Creator. In three words, Fred Samuel encapsulated the essence of Maison FRED in his self-description in 1936.

The founder’s philosophy remains that the heart of Maison FRED today, inspiring each of its collections.

A joyful, free and bold spirit transforms each creation into a celebration of happiness, lighting up life’s memorable moments both big and small.

Embodying the passion for the sea and sailing shared by- Fred Samuel and his family, the Force 10 bracelet is one of the Maison’s signature pieces.

Poised to mark its 55th anniversary, the Force 10 bracelet is worn in myriad fashions, matched to every day and every mood. Both timeless and contemporary with its interchangeable versatility and mixed gender aesthetic, the bracelet embraces each individual’s personality