FRED, founded in 1936 by Fred Samuel, is a renowned French jewelry house celebrated as the “sunlight jeweler”. Inspired by the radiant beauty of the French Riviera, Samuel infused his designs with the vibrant colours and elegant sophistication of the Côte d’Azur. This passion for light, the sea and individuality is at the heart of FRED’s timeless creations.

The iconic Force 10 bracelet, introduced in 1966, and the elegant more recent Chance Infinie collection embody this legacy. Both feature interchangeable buckles combined with braided gold, steel or colourful cables, secured with a refined clasp. These versatile designs offer endless opportunities to personalize and express your unique style.

Design your unique FRED bracelet today at L’Atelier Paris and bring the luxury of the French Riviera into your everyday life!

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Fred

Ring Force10 Winch 3 Rows Titanium Steel Cable

Regular Price
R 26,500.00
Sale Price
R 26,500.00
Regular Price
Unit Price
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