FRED, founded in 1936 by Fred Samuel, is a renowned French jewelry house celebrated as the β€œsunlight jeweler”. Inspired by the radiant beauty of the French Riviera, Samuel infused his designs with the vibrant colours and elegant sophistication of the CΓ΄te d’Azur. This passion for light, the sea and individuality is at the heart of FRED’s timeless creations.

The iconic Force 10 bracelet, introduced in 1966, and the elegant more recent Chance Infinie collection embody this legacy. Both feature interchangeable buckles combined with braided gold, steel or colourful cables, secured with a refined clasp. These versatile designs offer endless opportunities to personalize and express your unique style.

Design your unique FRED bracelet today at L’Atelier Paris and bring the luxury of the French Riviera into your everyday life!

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Cable Force10 Medium Model Corderie Navy Blue End Caps Yellow Gold

Fred

Cable Force10 Medium Model Corderie Navy Blue End Caps Yellow Gold
R 5,500.00
R 5,500.00
Buckle Force10 Large Model White Gold Full Black Diamonds

Fred

Buckle Force10 Large Model White Gold Full Black Diamonds
R 177,000.00
R 177,000.00
Buckle Force10 Medium Model Pink Gold Full Black & White Diamonds

Fred

Buckle Force10 Medium Model Pink Gold Full Black & White Diamonds
R 75,000.00
R 75,000.00
Buckle Force10 Medium Model White Gold Full Black Diamonds

Fred

Buckle Force10 Medium Model White Gold Full Black Diamonds
R 75,000.00
R 75,000.00
Buckle Force10 Medium Model White Gold Full Blue Sapphires

Fred

Buckle Force10 Medium Model White Gold Full Blue Sapphires
R 93,000.00
R 93,000.00
Cable Force10 Large Model Corderie Emerald Green End Caps Yellow Gold

Fred

Cable Force10 Large Model Corderie Emerald Green End Caps Yellow Gold
R 7,000.00
R 7,000.00
Cable Force10 Large Model Corderie Khaki End Caps Yellow Gold

Fred

Cable Force10 Large Model Corderie Khaki End Caps Yellow Gold
R 7,000.00
R 7,000.00
Buckle Force10 Large Model White Gold Full Diamonds

Fred

Buckle Force10 Large Model White Gold Full Diamonds
R 168,500.00
R 168,500.00
Force 10 Rise Pink Gold Diamond Necklace

Fred

Force 10 Rise Pink Gold Diamond Necklace
R 105,000.00
R 105,000.00
Ring Force10 Rise pink gold diamonds

Fred

Ring Force10 Rise pink gold diamonds
R 143,500.00
R 143,500.00
Cable Force10 Large Corderie Blue White Terracotta Steel Ends

Fred

Cable Force10 Large Corderie Blue White Terracotta Steel Ends
R 7,000.00
R 7,000.00
Cable Force10 Large Model Double Turn Steel End Caps Steel

Fred

Cable Force10 Large Model Double Turn Steel End Caps Steel
R 10,000.00
R 10,000.00