Fred

FRED, founded in 1936 by Fred Samuel, is a renowned French jewelry house celebrated as the “sunlight jeweler”. Inspired by the radiant beauty of the French Riviera, Samuel infused his designs with the vibrant colours and elegant sophistication of the Côte d’Azur. This passion for light, the sea and individuality is at the heart of FRED’s timeless creations.

The iconic Force 10 bracelet, introduced in 1966, and the elegant more recent Chance Infinie collection embody this legacy. Both feature interchangeable buckles combined with braided gold, steel or colourful cables, secured with a refined clasp. These versatile designs offer endless opportunities to personalize and express your unique style.

Design your unique FRED bracelet today at L’Atelier Paris and bring the luxury of the French Riviera into your everyday life!

Fred Force 10 Collection

Fred Chance Infinie Collection

Fred Pretty Woman Collection
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Cable Force10 XL Corderie Black End Caps Black

Fred

Cable Force10 XL Corderie Black End Caps Black
R 7,500.00
R 7,500.00
Cable Force10 Large Model Corderie Garnet End Caps Yellow Gold

Fred

Cable Force10 Large Model Corderie Garnet End Caps Yellow Gold
R 6,500.00
R 6,500.00
Buckle Force10 Large Model Pink Gold Semi Diamonds

Fred

Buckle Force10 Large Model Pink Gold Semi Diamonds
R 112,500.00
R 112,500.00
Buckle Chance Infinie Large Model Pink Gold Semi Diamonds

Fred

Buckle Chance Infinie Large Model Pink Gold Semi Diamonds
R 133,000.00
R 133,000.00
Cable Force10 Large Model Double Turn Corderie Black End Caps Black

Fred

Cable Force10 Large Model Double Turn Corderie Black End Caps Black
R 9,000.00
R 9,000.00
Buckle Chance Infinie Large Model Yellow Gold

Fred

Buckle Chance Infinie Large Model Yellow Gold
R 89,500.00
R 89,500.00
Pendant Tag Force10 Winch Large Model Titanium Steel Cable Chain

Fred

Pendant Tag Force10 Winch Large Model Titanium Steel Cable Chain
R 43,000.00
R 43,000.00
Buckle Chance Infinie Medium Model Pink Gold

Fred

Buckle Chance Infinie Medium Model Pink Gold
R 57,000.00
R 57,000.00
Buckle Chance Infinie Medium Model White Gold Semi Diamonds

Fred

Buckle Chance Infinie Medium Model White Gold Semi Diamonds
R 72,000.00
R 72,000.00
Ring Force10 Winch 3 Rows Titanium Steel Cable

Fred

Ring Force10 Winch 3 Rows Titanium Steel Cable
R 25,500.00
R 25,500.00

Fred Jewellery

Discover the captivating allure of Fred jewellery, now showcased at L'Atelier Paris in Oceans Mall, Umhlanga. Renowned for its craftsmanship and innovation, Fred presents timeless collections like Force 10, a celebration of strength and creativity; Chance Infinie, symbolising infinite possibilities; and Pretty Woman, a tribute to romance and elegance. With exquisite jewellery for both men and women, Fred redefines modern luxury, offering designs that exude sophistication, individuality, and timeless style.

A Proud Partner

As a proud retail partner of Fred, L'Atelier Paris invites you to our newly opened luxury boutique, where artistry and refinement converge. Make a reservation today for an exclusive in-store viewing and indulge in the ultimate jewellery experience. Located in Oceans Mall, Umhlanga, L'Atelier Paris is your gateway to Fred’s iconic creations for men and women.

Find your luxury Fred Novelty

 Whether you’re searching for a bold statement piece or an everyday touch of elegance, Fred’s collections offer something extraordinary for every taste. From the striking Force 10 bracelets to the romantic Pretty Woman designs, each piece is a testament to Fred's dedication to artistry and innovation. Visit L'Atelier Paris and let our expert team guide you in selecting the perfect jewellery to elevate your style